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Be cautious as a user with this access level can literally ruin your data. In terms of what you can do with the GA data, this is the highest access level someone can get. Why should an agency be able to add or remove people? Think twice if you grant them access at this level! Edit Usually I don’t recommend to give anyone outside of the company (owner GA account) this access level. You should only give access at this level to trusted people. This is how the admin screen of such a user looks like: So that they cannot do anything else in your GA account. In theory you can give someone only permission to manage users. It involves adding new users, editing permission levels of individual users and removing users from a GA account. This permission level allows Google Analytics users to manage permissions. I will describe all of them in the following chapters.

In Google Analytics you can set four different access levels.

You will see a blue link under the email address if you can change/set the user permissions.

It’s impossible to change anything at the view level in this case.

All users have the highest access level set at the account level.

There are three users in this Google Analytics account that have access to this view. This also means that you shouldn’t give a user access at the property or account level if you don’t want that user to access particular views. “Access rights that you give a user at the account level, will flow down to the property and view level.” User permissions can be managed at the account, property and view level.

This can be a gmail address, but a different address works as well.Īn important concept to grasp is that user permissions work top-down.

An email address that is associated with a Google account.

In order to get access to Google Analytics, you need to have: Read more about account structure here and please review the two examples below: Table of ContentsĪccess rights management is closely connected to how you set up your account structure in Google Analytics.

This and many more things can go wrong.Īfter reading this post you will have a clear understanding and list of best practices on how to deal with Google Analytics user permissions. It happens all too often that a company changes from one agency to another without removing the users from their former agency. Having worked at multiple agencies for almost 10 years, I know what a pain access rights management can be.

In this post you will learn about the different options that you have and how to manage user access rights most effectively. Managing user permissions in Google Analytics in the right way is crucial for the data quality and safety in any organization.